Privacy Policy

Last Updated: June 2026

At WATT100 ("we", "our", "us"), we are committed to protecting your privacy and handling your personal data in accordance with the General Data Protection Regulation (GDPR) and applicable EU data protection laws. WATT100 is the data controller for personal data collected through this website.

1. Company Information

WATT100
Gammel Køge Landevej 119, 2nd Floor
2500 Valby, Denmark

Email: info@watt100.eu
Phone: +45 31 39 93 09

2. Information We Collect

When you visit our website, place an order, or contact us, we may collect:

Personal Information

Full name
Billing and shipping address
Email address
Phone number
Payment information (processed securely by our payment providers)
Order history and purchase behaviour

Technical Information

IP address
Browser type and device information
Website usage and browsing behaviour
Cookies and tracking information (see our Cookie Policy)

3. How We Use Your Information

We use your personal information to:

Process and fulfill orders
Arrange shipping and delivery
Provide customer support
Communicate regarding purchases, returns, and inquiries
Improve our products and services
Prevent fraud and unauthorised transactions
Comply with legal and accounting obligations

4. Legal Basis for Processing

We process your personal data on the following legal grounds:

Contract performance — to process your order, arrange delivery, and handle returns
Legal obligation — to comply with Danish accounting law (5-year retention requirement), tax obligations, and other applicable regulations
Legitimate interests — to prevent fraud, ensure website security, and improve our services, where these interests are not overridden by your rights
Consent — for non-essential cookies and marketing communications, where you have given explicit consent

5. Payment Processing

Payments are processed through Shopify Payments / Stripe and other authorised payment partners. These providers act as data processors on our behalf and are bound by appropriate data processing agreements.

We do not store complete payment card information on our servers. Payment data is handled directly and securely by our payment providers.

6. Sharing of Information

We may share your personal data with the following categories of recipients:

Shopify — our e-commerce platform provider, which hosts and operates our store
Shipping and logistics providers — to fulfil and deliver your order
Payment processors — including Stripe, to handle payment transactions
Professional advisors — including legal, accounting, and tax advisors where necessary
Legal authorities — where required by law or to protect our legal rights

We do not sell your personal information to third parties.

7. Data Retention

We retain your personal data only for as long as necessary for the purposes for which it was collected, and in accordance with applicable legal requirements:

Order and transaction data — retained for 5 years in accordance with Danish bookkeeping legislation
Customer account data — retained for as long as your account is active, or as needed to provide services
Customer support communications — retained for up to 3 years
Marketing data — retained until you withdraw consent

When data is no longer required, it is securely deleted or anonymised.

8. International Data Transfers

Some of our service providers, including Shopify and Stripe, may process your personal data outside the European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards are in place, such as the European Commission's Standard Contractual Clauses (SCCs) or reliance on an adequacy decision, in accordance with GDPR Chapter V.

9. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our website is hosted on Shopify's secure infrastructure, and all payment data is handled by PCI-DSS compliant payment providers.

10. Automated Decision-Making

We do not use automated decision-making or profiling that produces legal or similarly significant effects on you.

11. Your Rights Under GDPR

Under GDPR, you have the right to:

Access — request a copy of the personal data we hold about you
Rectification — request correction of inaccurate or incomplete data
Erasure — request deletion of your data where there is no legitimate reason for us to retain it
Restriction — request that we restrict processing of your data
Objection — object to processing based on legitimate interests
Portability — request transfer of your data in a structured, machine-readable format
Withdraw consent — withdraw consent at any time where processing is based on consent

To exercise any of these rights, contact us at info@watt100.eu. We will respond within 30 days.

You also have the right to lodge a complaint with the Danish Data Protection Authority (Datatilsynet) at www.datatilsynet.dk, or with the supervisory authority in your country of residence within the EU.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Where changes are material, we will notify you by posting a notice on our website or by email. The date at the top of this page reflects the most recent update.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us:

WATT100
Gammel Køge Landevej 119, 2nd Floor
2500 Valby, Denmark